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Growing Together

As part of Bangkok Bank, Permata Bank aligns its strategies and business operations in accordance with the Bank's Business Plan, which is based on prudential principles. This alignment aims to strengthen Permata Bank's identity by updating its visual identity, which includes essence, logo, and color, in line with the identity of Bangkok Bank.

The objective of this alignment is to enhance the Bank's reputation with a spirit of “Growing Together” with customers and partners, and to position Permata Bank is a local bank with a regional vision and a global network. This transformation reflects the values of integrity, partnership, responsiveness, innovation, care, and excellence.

In addition to creating a cohesive and unified image that aligns with Bangkok Bank's logo, this transformation aims to ensure consistency in Permata Bank's visual identity across all touchpoints in Indonesia. It represents one of the key strategic priorities that demonstrates the commitment of Permata Bank and Bangkok Bank in their efforts to become a trusted bank, continuously fostering long-term sustainable relationships and offering comprehensive financial services to customers and partners through the networks of Permata Bank and Bangkok Bank.

The changes to Permata Bank's visual identity include:

  • Changing the symbol/icon from 'Diamond' to 'Lotus'.
  • Revising the Bank’s name from PermataBank to Permata Bank.
  • Updating the primary color to Active Blue.

Growing Together with Permata Bank.

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Logo Essence

The new Permata Bank logo features geometric lines of a lotus flower, symbolizing resilience and strength. The lotus flower also serves as a powerful symbol of spirituality, representing purity, transcendence, and wisdom.

The lotus flower symbolizes Bangkok Bank's wisdom, Permata Bank's resilience and strength, as well as the partnership between the two entities united by a shared commitment to fostering long-term, sustainable relationships with all stakeholders to achieve the potential and goals of both Bangkok Bank and Permata Bank.

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Mobile Banking Permata ME

PermataMobile X

In addition to the brand identity update, Permata Bank is introducing a new name and identity for its mobile banking app: from PermataMobile X to Permata ME.

As technology advances and the need for seamless transactions continues to grow, Permata Bank presents Permata ME as the solution for all your banking needs, accessible right at your fingertips. Permata ME offers a more modern interface and improved navigation, making transactions even more convenient for our customers.

PermataMobile X

Enjoy various new features and benefits, including:

  • Earn Permata Poin with every transaction on Permata ME, which you can redeem for a variety of exciting vouchers.
  • Free transfer with no condition using the BI-FAST service.
  • Save more on international transfer and foreign currency transaction with competitive exchange rate.
  • Stay up-to-date with the latest promotions, can be viewed directly on the Permata ME main dashboard.
  • Enjoy hassle free payment and shopping with Permata ME QR, whether domestically or abroad.

Whatever your needs, Permata ME is the solution. It’s All in ME!

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